What's Happening
 |
May 2008 |
 |
|
Trail Status
Trails are currently CLOSED. Trail status is updated by 10am daily via website and phone. 704.391.3900 x5
|
The U.S. National Whitewater Center provides a unique opportunity for companies to associate themselves with the healthy, active lifestyle. The fact that this is the only facility of this type in the world is only the beginning. Below we attempt to fully address all the unique features and establish a platform for sponsorship discussions.
Overview
We are the World's Premier Outdoor Recreation and Environmental Learning Center, featuring the world's largest recirculating whitewater course on 307 acres along the Catawba River. Alongside mountain-biking and running trails, a climbing center, high and low ropes challenge course, and the Catawba River, the park's unique feature is a multiple-channel, whitewater river for rafting and canoe/kayak enthusiasts of all abilities. The United Sates Olympic Committee (USOC) has formally endorsed the center and committed to designating it an Official Olympic Training Site. USA Canoe and Kayak (USACK) has also designated the Center as its new home.
Mission
Creating stronger communities by: - Promoting healthy, active, outdoor lifestyles
- Developing environmental stewardship
- Encouraging family and civic interaction
USNWC Highlights - 4 Channels of class II-IV whitewater (4,000' total)
- Climbing Center and Challenge Course
- Flatwater boating access on the Catawba River
- 11 miles of mountain biking and running trails (potential expansion to over 100 miles)
- Outfitter's Store
- Restaurant and Conference Center
- 37 acre island
Region Highlights
Charlotte has 7.1 million people living within a 100-mile radius. Located in the Piedmont region of the Carolinas, Charlotte, N.C. is 1.5 hours east of the Appalachian Mountains, and 3 hours west of the Atlantic Ocean. Charlotte is the second largest financial center in the nation, behind only New York, with $970.0 billion in assets. Two of the nation's largest banks, Bank of America and Wachovia, are headquartered in Charlotte. Nine Fortune 500 Companies are located in the Charlotte metropolitan region.
Perfect Year Round
Charlotte's average high in January is 49 degrees and normal low is 30 degrees. Normal high in July is 89 degrees and normal low is 70 degrees. The average frost-free season lasts 216 days from mid-March to mid-November. The rainfall is evenly distributed throughout the year with an average annual precipitation of 43 inches.
Outdoor Recreation Market - 161.1 Million Americans age 16 and older participated in outdoor activity in 2005
- 191 Million paddlesport outings were generated during 2005
- 1.3 Billion trail running outings were generated during 2005
- 926 Million mountain biking outings were generated during 2005
- 51 Million climbing outings were generated during 2005
In 2005, one in four Americans 16 and older took a vacation specifically to participate in an outdoor activity.
The median age for both participants and enthusiasts in all outdoor sports is 39.5. Fifty-four percent of the participants are in the 35-59 age range and 26% are within the 16-24 age range.
The mean family income for all outdoor sports enthusiasts is $61,000.
The mean household income for rafting participants was $71,000.
Statistics are compiled by Leisure Trends Group for the Outdoor Industry Foundation.
Expanding Participation
Growth in outdoor sports has been limited by the significant investment of time & resources needed to access the most desirable outdoor venues. By bringing the sport to the people, the USNWC changes the current paradigm. Located at the junction of two interstate highways and within 100 miles of 7.1 million people, the USNWC has access to a significant market.
Unique Branding Opportunity
We create an opportunity for families, weekend warriors and the world's elite athletes to play, compete, and train side by side at the world's premier outdoor recreation and environmental learning center. We in turn, allow companies to further their brand identity with the healthy, active lifestyle by providing an active association with an important demographic group on an experiential basis 365 days a year.
Sponsorship Levels
Title Sponsorship - Naming Rights to the entire 307 acre facility.
- All promotional efforts will incorporate Title Sponsor name.
- All signage in the park would bear the logo of the title sponsor.
- Park Entrance sign would utilize the title sponsor logo.
- Logo placement on all rafts
- Estimated 500,000 visitors a year and 80% will buy rafting picture to memorialize the experience.
- Logo placement on all printed materials
- Logo utilization for all competitions held out at the center. We estimate we will have FOUR national events a year and TWELVE regional events a year.
- Title sponsor specific events could be created right to 200 passes, corporate discounts on off-site meeting needs More specific needs based on title sponsor
Partner Sponsorship - Logo placement on website
- Logo placement on one piece of equipment utilized by the guest. For example, corporate logos could go on all the guest life jackets.
- Partnership
- Brand Development between member sponsor and the USNWC.
- Additional opportunities based on the partner sponsor.
Event Sponsorship - Possibile title sponsorship of event
- Logo inclusion on printed materials leading up to event
- Vendor booth and company signage on day of event
- Company name and logo on event t-shirts (if applicable)
- Possible inclusion on USNWC E-Newsletter leading up to event
For more information, please send an email to
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
. Thank You
|
|
